The rule of 3 is an old principle that says that things that come in threes are naturally more satisfying, engaging, and more likely to stick in the subconscious mind of people.
Three is the smallest number needed to create a pattern--and that is exactly what makes that particular sequence so powerful when it comes to writing ad copy! It's a pattern that ALL over and once you learn about, I swear you'll see it everywhere lol.
You can employ the rule of 3 in your ad copies by challenging yourself to focus on 3 key messages that you want people to take away about your product or services. If people had to remember only 3 things about your ad, what would they be?? Figure that out and try to write it out as concisely, yet clearly, as possible.
Some well-known examples of the rule of 3 with which we're all familiar are:
*Diamonds are forever-DeBeers
*I'm Lovin' it-McDonalds
*Just do it!-Nike
*Snap! Crackle! Pop!-Kellogs
*Finger Lickin' Good-KFC
*Stop, Look, Listen
*Stop, Drop, Roll
This list could've gone on forever, but you guys get the point lol.
Bottom line-if you want something to stick in someone's head, put it in a sequence of three!
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